Learned From Legacy.

Before the licenses, there was the knowledge. Before the legal market, there were decades in New York's cannabis culture — learning what moves, what matters, and what the city actually wants.

When New York opened the legal market, we didn't pivot. We formalized. Our team includes justice-involved individuals who turned lived experience into professional expertise — and our supply chain is fully transparent, fully tested, and built on relationships with the best cultivators in New York State.

We make it for the brands. We move it through the city. We do it right.

Nice Up Inc. is the licensed legal entity behind PROCESS, holding both a T1 Processor license and a statewide Distributor license. Every product we manufacture and distribute is fully OCM-compliant.

  • T1 Processor — OCM-PROC-24-000140
  • Distributor — OCMDIST2-2024-000013
  • Red Hook, Brooklyn, New York
  • Instagram: @processtheplant
  • Web: processtheplant.com
"We don't just make products — we manufacture outcomes. Roots in the legacy market, built for a legal, transparent supply chain that partners can trust and consumers can feel."

Brand Values

Precision

Every gram weighed. Every batch tested. Every label honest. We don't guess.

Legacy

Decades in New York's cannabis culture inform everything we touch. That knowledge doesn't get left at the door.

Transparency

Full supply chain visibility. Rigorous in-house and third-party testing. No shortcuts, no smoke screens.

Community

Justice-involved hiring, local artist partnerships, educational workshops. We give back to the communities that built us.

Excellence

We start with the highest-quality cannabis and raw materials. Elevated results are the standard, not the exception.

Collaboration

We are brand partners, not just vendors. Your success is the metric we work toward.

Community

PROCESS is committed to building a cannabis industry that reflects the communities most impacted by prohibition. We show it through our team and our practice — not a lecture.

Justice-Involved Hiring

Team members with cannabis-related records are active contributors who carry institutional knowledge that can't be taught.

Local Partnerships

Ongoing collaboration with Brooklyn artists, businesses, and cultural institutions.

Educational Programming

Workshops and events that demystify the legal cannabis industry for our community.

Cannabis Advocacy

Supporting policy and industry advocacy that keeps the New York market open and equitable.

Come see The Plant. Let's make something together.

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